It doesn't matter how good your marketing strategy is. If you don't have exceptional copy, you'll never convert traffic into revenue on a large enough scale to create a successful business. Exceptional writing is an integral part of successful blogging. And until you perfect this skill, your results will fall short of the competition.
5 blog writing tips
Marketing trends and gimmicks come and go, but the principles of good copywriting hold up year after year. Here are some helpful tips you can apply to your current blog copy strategy to get more clicks, more engagement, and more conversions.
1. Quality always trumps quantity
We live in a society where more is often associated with better. People think that if they can accumulate more, do more, say more, look more, sleep more, eat more or work more, etc., they will get better results. T People have the idea that the more content you can create, the better your results will be. But do you want to know the truth? Quality always supersedes quantity in this area.
It is far better to produce one highly optimized, useful and unique piece of content each month than a dozen thin, shallow pieces that add no value to your reader. Stop focusing on how much content you produce and find out how you can make your content more engaging and useful for your audience.
When you have quality content, it's also easier to gain traction on social media. All the heavy lifting that once wore you down becomes a piece of cake.
2. Good headlines are everything
Whether someone is viewing a social media post, a Google search result, or browsing your blog's home page, there's one thing that gets people to click (or not click) above all else. It's the owner.
Most bloggers write copy and then put a headline at the end. But in reality, your headline must be one of the
The sole purpose of your headline is to get people to click. You can use any number of tools to do this, but curiosity, urgency, and specificity are all good places to start. Get up close and touch people's emotions (fear, empathy, excitement, etc) and they'll click en masse.
3. Create a slippery slope
If the goal of the headline is to get people to click on your article, the goal of the first sentence is to get people to read the second sentence. Similarly, the purpose of the second sentence is to persuade people to read the third sentence. If you can get people to keep reading the first five to seven sentences of your copy, they're much more likely to stick around.
In copywriting, the header of a blog post can be compared to a slippery slope. He wants it to be so clever that people can't help but scroll to the end (ie the end of the article).
4. Make it digestible
Long-form copy is available right now. Google loves it and readers love it. But the biggest challenge with creating monster 2,000 to 5,000 word posts is that it's easy to lose a reader in the middle. They see a bunch of words and they get intimidated. They then bounce before they get to the call to action.
The most important key to writing long-form copy in today's environment is eye-pleasing. You can do this using any number of mechanisms, including bullet points, numbered lists, graphics, charts, videos, captions, bold words, italics, etc.
5. Always take the next step
Getting someone to click on a link and visit your blog post is a huge task. Getting them to read the entire post, or at least read it to the end, is another big win. Unfortunately, many bloggers waste this opportunity by not including a next step.
Every blog post, whether it's purely informational or an upsell, should have a clear next step that the reader can take to continue moving through your funnel and/or website. Whether it's recommendations for related posts, a lead magnet with a signup form, or a link to a sales page, you need to capitalize. You don't need a strong sell every time, but there should be a little direction.
putting it all together
Copywriting is not rocket science. However, if you study a bunch of blogs, you'll find that 95 percent of the copy is just plain bad. This does not mean that the blogger is a terrible writer. However, it indicates a lack of understanding of what high-converting copy looks like. Hopefully, this article gives you some ideas for
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