Search engine optimization is a great way to work with your online presence to drive more traffic to your website. But how does this same strategy increase your online sales? While you may think that SEO really affects sales in a single cycle, a strong showing of your search engine optimization strategies can have a huge impact on your website sales volume. To help you see how, here are three areas of SEO you can improve on that will also help you increase your online sales.

Working on the fold

When you look at your website analytics, one of the metrics you see is bounce rate. This metric shows how many people visit a page on your site and then leave your site entirely. While this metric can be frustrating, there are SEO tricks you can use to keep people on your site and increase your chances of completing your sales.

According to Dylan Thomas, a contributor to SearchEngineJournal.com, your website should mean that visitors don't have to scroll down the page to see it. By focusing your SEO efforts on the page in the fold, you should be able to see your completion goals increase and your bounce rate decrease on each page.

The benefits of long tail keywords

Another great way to benefit from your SEO efforts is to use long-tail keywords. Although many companies think that higher rankings for general keywords will be more beneficial to their business, Neil Patel of QuickSprout.com actually points out that it is very important to look for long-tail keywords that are more specific, as they could be more profitable.

Patel says this is due to the fact that long-tail keywords consider all long-tail keywords that may seem relevant to your business to increase sales and give them insight into your existing SEO keyword strategy.

Improve calls to action

Using SEO strategies for your call to action will also help increase your online sales. According to Billy McCaffrey, assistant at WordStream.com, some of the best ways to improve them are to use the command function, promote excitement, improve mobile, and be fun and creative. Using these tips will not only help your call-to-action perform better, it can help increase the effectiveness of your SEO while also increasing your online sales.

Having a solid SEO strategy and implementing this strategy effectively can sell your website more than you ever thought possible. Consider using the tips above to start increasing your sales today.