We are all familiar with push notifications. Even if you disable most of these innovative alerts on your phone, you will still likely get some pop-ups on your home screen from your device or specific apps. However, from an app designer's perspective, push notifications are much more than just sending a message. Rather, there are powerful ways to use push notifications to your advantage, emphasizing social engagement and sales through carefully timed messages.
Retention Reminders
One of the main ways that push notifications benefit app developers is from the Weather Channel app to the dating app Tinder, developers use push notifications to remind users to keep these apps close at hand. Of course, his motivations are not entirely pure. Free apps typically make money from ad revenue, which means you have to open the app, while others, like Lyft, send earnings-focused messages like "You've accomplished a lot today." Let us take care of the rest: Request a bus ride and a nearby driver will take you home from work. Test it'.
In any case, Push Notifications are a push to users about the tools at hand and how to get the most out of them. And the more often they act on those notifications, the more likely they are to develop a habit, and that's good for developers.
Let location lead
Another great way for developers to use push notifications is based on the triggered email model that websites use. Relying on location services in the background, developers can, for example, be in a store and that triggers a reminder about a shopping app or coupon. The Seat Geek app sends push notifications to users when they're near a stadium where they might want to buy tickets. Location is primarily useful for purchase-based apps, but they're also among the most relevant to users.
customize for clients
Not all push notifications are launched by the company; some of the most valuable ones are actually those that users can set for themselves. The popular productivity app Forest, for example, for a set period of time. However, when the "tree" has finished growing, the app issues a push notification informing the user that it has completed its set focus period. Notifications are unobtrusive and encouraging to users, and many productivity and personal care apps have similar options, combining standard retention tools with the allure of customization.
streaming subscriptions
One group of apps that use push notifications are streaming services, and they're subtle about it so as not to overwhelm users. The Secret: Streaming Services When an account goes silent, streaming services have started issuing push notifications about new content from previously watched shows or unwatched episodes. These notifications are also aimed at helping users get the most out of their subscription fees, which is a win-win situation.
Users who want to avoid them can always disable push notifications, but for those who do receive them, developers need to make sure they're providing meaningful messages. By turning push notifications into a retention and support tool, you can help users get the most out of your programs. They are not an intrusion, but a means of motivation and communication.
0 Comments