For the first time in history, we are seeing people who grew up with modern technology enter the market as consumers with real purchasing power. These customers must be treated like the techies they are, or they will turn to the competition.

This is what you need to know

If you're trying to reach customers in the 17-25 age range, then you're targeting people who have come of age in a post-Internet world. They hardly know a world without mobile devices, social media, and all the various technologies that accompany these cultural forces.

“Our youth, and our future, are immersed in modern technology before taking their first steps! We've entered the iPad Generation, "or better yet, The Technillennials, a generation where kids no longer read paperbacks, but run their fingers across an iPad."

Here are some things you need to know to reach this growing market segment:

         1.They want high-level customization

Based on a study of over 1,700 consumers, you fully expect a personalized web experience. This is rooted in the fact that digital natives have grown up with social media, which is essentially a collection of narcissistic platforms.

 Instead of fighting her demand for personal attention, you need to feed her. That is the only way to prosper within this target market.

        2.Make things worth sharing

When it comes to digital natives, there is good news and bad news. The good news is that they are willing to share their products and services with their peer groups. The bad news is that it is increasingly difficult to attract customers in the midst of so much content and media saturation.

Reaching these customers means you need to create products, services, and content that are designed not only for consumption, but also for sharing.  How can it become more memorable? Work to make things more lasting, meaningful and relevant!”

        3.Encourage ownership

Digital natives are very brand loyal, but you can't take this for granted. To reach them and build loyalty, you may need to give them a stake in your company. (Don't worry, we're not talking about fairness.)

Millennials are creators, not followers. They don't just want to consume content, they actually need to take an active role in creating content. That's where co-creation comes into play.

“Co-creation is a marketing strategy that allows the consumer to work with the brand in their advertising efforts. Their goal is to make consumers feel like they are part of the campaign, not the target." of co-creation campaigns that have worked in the past. Find creative ways to apply similar techniques and you'll be pleased with the results.

Digital natives should be treated differently

Digital natives are children of their parents, but don't assume they possess any of the same characteristics. They have grown up in a completely different world, one that is full of mobile devices and digital communication. To reach them, you cannot fight against these realities. Instead, you need to tailor your marketing strategy to find them where they are. That is the only way to be successful in 2016 and beyond.